PENDAMPINGAN PENGENDALIAN KUALITAS DAN STRATEGI PEMASARAN ANEKA PRODUK KRIPIK ‘MPOK NOUNTJI’ DESA RAWA KALONG KEC.GN SINDUR KABUPATEN BOGOR

Gadih - Ranti, Mutiara Eka Puspita, Iyus Hendrawan, Abdul Haris Lahudin

Abstract


Rawakalong Village, Gunung Sindur Subdistrict, Bogor Regency, is a village at the end of the border between Bogor Regency and South Tangerang. This region has not been touched by the development of the community, especially the general public outside real estate developer. The village of Rawakalong borders directly with the city of South Tangerang, almost rarely gets the attention of the Regency Government so that some residents feel sectoral jealousy over the progress received by their neighboring Villages in South Tangerang. One community partner who has problems is Mpok Noncih who has been supporting his family by selling banana chips. However, the lack of awareness of the quality of the product and the importance of productivity made the team decide to create a campus circle building program in this place. Quality control is needed to reach consumers through production systems and packaging systems that are safe and attractive, storage systems so that quality is maintained, productivity to meet demand, and marketing for the branding image of premium quality local products. The outputs of the campus ring building program that have been implemented are premium product packaging with logos and brands “mpok nountjih” as product identity, improved product quality with the use of plastic zipper packaging systems and the use of sealer machines, increased productivity by providing large capacity pans and improving the environment by beautifying business locations. The outcome obtained from the campus circumference development grant is the increased brand image of the product making it easier to sell and more durable durability due to improved packaging quality.


Keywords


Improvement quality, Branding, Productivity

Full Text:

PDF

References


Ariani, Dorothea Wahyu., 2004, Pengendalian Kualitas Statik Pendekatan Kuantitatif dalam Manajemen Kualitas, Yogyakata : Andi.

Baharudin, Esa Nur Wahyuni., 2008, Teori Belajar dan Pembelajaran, Yogyakarta: Ar-Ruzz Media.

Swastha, B., dan Handoko, T.H., 2008, Manajemen Pemasaran dan Analisa Perilaku Konsumen, Yogyakarta: BPFE edisi 1 cetakan Tim Dosen, 2010, Modul Kewirausahaan,

Mizan media Utama

Usmara, A., 2003, Strategi Baru Manajemen Pemasaran, Yogyakarta: Amara Books.




DOI: http://dx.doi.org/10.31543/ecj.v1i2.405

DOI (PDF): http://dx.doi.org/10.31543/ecj.v1i2.405.g60

Refbacks

  • There are currently no refbacks.